Abbott
USA
JOB DESCRIPTION: MAIN PURPOSE OF ROLE Drive the short-term and long-term growth of the TAs through creating TA strategies, managing the development and implementation of brand plans. Responsible for creating demand for the growth brands in the Oral Contraceptive (OC) therapeutic areas through creating, implementing and tracking relevant strategies and messages aimed at key influencers, customers in all channels to achieve topline goal of organization and enhance OC knowledge awareness of community thanks to collaboration with healthcare organizations. Drive brand adoption through development and implementation of designed / adopted to local context. Develop omni-channel approaches, from strategies to operation/execution to catch-up with ethical market dynamics and drive business growth. Create creative innovation, lead agile changing, turn market insights into action plans. Influence positive business results leveraging category, marketplace, and macroeconomic...
Business
Management
Marketing
Pharmaceutical
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